To customize free and premium versions go to Appearance-> Customize menu in the admin!

Free version has a lot of customization features, but the premium version has more. If You use the premium plugin. You can turn on or off some features at Appearance-> “YourThemeName” menu.

After You setup Your site at the Customizer publish the changes!

With the premium version You can export and import Your customizer settings at Appearance-> “YourThemeName” menu.